Branding in the Federal Sector - AMA Event

Brand development is no longer the sole domain of consumer marketing. Government organizations and non-profits are reaping the benefits of a strong brand, creating awareness for their causes, and moving people to action.

At the June 25 American Marketing Association - DC Chapter luncheon seminar, "Branding in the Federal Sector," Len Johnson and Joanne Giordano, former USAID Deputy Assistant Administrator for Public Affairs will each present a high-profile federal agency branding case study.

DHS - Len will present the process used to create the employer recruitment brand developed under a contract with OPM for the Department of Homeland Security. He will discuss the research and design process used to develop key messages, taglines, and collateral materials to attract new employees to DHS.

USAID - Joanne will discuss challenges and ultimate success of USAID's global branding campaign to brand U.S. foreign assistance as “from the American people.”

Held at the Herman Miller Design Center, 600 14th Street NW, Suite 700, Washington, DC 20005 (Near Metro Center station on the Red, Orange and Blue lines), the luncheon seminar costs $20 for members and $35 for non-members. A $10 surcharge will be added for onsite registrations.

RSVP deadline: Monday, June 23, 2008 C.O.B.
Registration: www.amadc.org or 703-683-4883