BRANDING CONTINUUM
Branding Strategist Len Johnson's Blog
Monday, June 9, 2008
Investing in Brand Leaders
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Warren Buffett is the leader of that new category of investors--a brand investor. Strong brands drive his portfolio. This savvy investor...
Sunday, June 1, 2008
Branding in the Federal Sector - AMA Event
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Brand development is no longer the sole domain of consumer marketing. Government organizations and non-profits are reaping the benefits of a...
Saturday, May 31, 2008
Looking Nice - It's Not Enough
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In today's crowded brand marketplace, looking nice is not enough. The road to developing collateral—be it web banners, brochures, or pri...
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